Maggie founded Narrative Insights to focus her work where she is most passionate – growing consumer insights foundations within organizations to drive impactful, strategic change. 

 

Maggie brings 13 years of client-side consumer insights experience across a breadth of industries, including CPG, quick serve restaurants, consumer electronics, media and hospitality. Serving as the head of insights in three of her prior roles, Maggie is adept at collaborating with senior leadership, marketing, PR, product, sales, design, and analytics teams to turn insights into results. She’s also personally navigated the challenges organizations face in building new consumer insights competencies, having spearheaded the creation of the insights programs at Chipotle and Inspirato.  

 

Maggie credits her training as an anthropologist in making her an adept storyteller of the consumer experience. She understands the holistic picture of the business realities and consumer perspective and is able to distill it down into insightful deliverables and actionable next steps for her clients.